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Social Media & Community Strategist
Key skills & tools
TikTok
YouTube
X
Meta Business Suite
Meta Ads Manager
YouTube Studio
TikTok Business Center
X Analytics
Google Analytics
Metricool
Brandwatch
HubSpot
Hootsuite
WordPress
Descript
Loom
ChatGPT
Claude
Perplexity
Gemini
Gumloop
Manus
Meta Muse
Canva
Customer.io
Apify
Education
Bachelor of Science in Sociology with Business Minor, Brigham Young University.
Interests
Baking, Outdoor Activities, Sewing & Embroidery, Reading, Gardening & DIY.
Professional experience
Digital Marketing Consultant
Shurbeez Shih Tzu, Moses Lake WA, Jan 2026 - Present
Planned and developed organic social media content strategy to shape brand image and drive revenue growth by 83%
Executed Meta ad campaign and channel optimization leading to 85% increase in active customer base
Managed the Google Business Profile verification process, driving a 15% increase in local search traffic.
Community Marketing Manager
REDX, Orem UT, Nov 2025 - Oct 2026
Owned and directed cross-channel social marketing strategy across Facebook, Instagram, TikTok, LinkedIn, YouTube, and X increasing following and engagement across all platforms and growing Instagram by 30% in under a year
Managed a 15+ ambassador/affiliate program coordinating performance, testimonials, podcasts, content, and other contributions
Developed organic-to-paid social strategy, scaling proven content through paid promotion; six boosted campaigns generated 131K+ views and 741 link clicks
Lead conversion from social climbed from a 3.2% Q1 average to 6.7% in Q3, after the shift to custom content with a CTA on every post
Built social performance reporting across six platforms, including GA4 lead tracking and automated organic-vs.-paid reporting
Directed Facebook community strategy, coordinating ambassador participation, prospect and customer Q&A, and member success sharing to build peer-to-peer engagement and increase the community engagement rate to 28.1%.
Community Marketing Specialist
REDX, Orem UT, Apr 2025 - Nov 2025
Designed and ran data-driven experiments leading to increased sales conversion rate and customer retention
Created company ambassador/affiliate program including recruiting, onboarding, and activating brand advocates
Executed social media challenge initiative which grew into the brand’s highest engagement campaign to date, doubled YoY posts, comments, reactions and increased monthly new followers by 6x
Leveraged generative and agentic AI to scale content production and implementation, increasing output by 30%.
Community Engagement Specialist
REDX, Orem UT, Dec 2023 - Apr 2025
Built and grew REDX’s Facebook community from 2,138 to 8,545 members, increasing the engagement rate from 0.108% to 28.1% and our active contributing member count from 847 to 4,362
Produced and hosted bi-weekly training sessions, improving product adoption and reducing customer churn
Rebuilt employee onboarding program allowing for remote staff and greatly improving new hire retention.
Customer Support Representative
REDX, Orem UT, May 2022 - Dec 2023
Led internal retention experiment, identifying loss patterns and proposing solutions to improve customer LTV
Resolved complex technical issues and provided comprehensive support to an extensive customer base
Served as a liaison between customers and internal teams, surfacing insights to improve marketing decisions.
Marketing Intern
Bin Blasters, Provo UT, Jan 2025 - Apr 2025
Created email campaigns, training scripts, and blog content to increase engagement and SEO performance
Built and executed multiple social media campaigns including done-for-you campaign package for affiliates.